Did you know that…
· The latest fan boy craze involves My Little Ponies?
· Baby beauty bloggers are becoming go-to makeup experts?
· New recommendation remotes provide personalized TV suggestions in real-time?
If these questions leave you with more of your own, Trend School has the answers. Today’s fast-changing, digitally driven landscape makes it difficult for even the most plugged-in to stay current with the latest social and cultural movements. Join us on October 27th at the SoHo House, from 9 AM to 5 PM, as we help bring you up to speed by identifying not only what’s happening with young consumers, but why. Trend School is an immersive, interactive daylong session, breaking down emerging entertainment, technology, fashion, lifestyle, and marketing trends and offering participants the opportunity to interact with panels of both Gen Y trendsetters and industry experts. Highlighting research and insights from our Summer 2011 Cassandra Report, we’ll explain how:
- For a generation compelled to constantly “do,” learn, create, and share, mental relaxation has become more aspirational than ever, manifesting a new CULTURE OF CALM in which introspection, daydreaming, and letting one’s mind wander are viewed as meaningful endeavors.
- Gen Ys are working to achieve a level of “taste setting” which, together with their booming desire for social cred, has inspired the rise of INTELLIGENT TASTE – a program’s capacity to seemingly “intuit” its users’ wants and needs in ways that allow for sharing and recommendation-making across categories.
- For a generation of people more inclined to “just Google it” than to think for themselves, Gen Ys are relying increasingly on a digital SIXTH SENSE to perceive, understand, and react to the world around them.
In addition, an optional one-hour breakout session will cover new Cassandra research and data on YOUNG MOMS.
Visit our website to find out more about the Los Angeles and New York sessions. To inquire about cost and further details, contact Allison Arling at aarling@intelg.com.
